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Vodafone fires up customer forums

Do forums count as Web 2.0 hipness?

I’m not so sure, but wouldn’t be surprised if Vodafone doesn’t call its new customer forums something along those lines.

I’ve had a quick look in forums and well, they seem to be working. Not much content yet. It’ll be interesting to see how this particular experiment goes for Vodafone: will people behave or will the forums degenerate into a massive flame-fest?

Either way, it was probably necessary for Vodafone to come up with an area on the Internet like the forums. Having people talking directly to you is probably immensely scary for a big, anonymous corporation, but it’s far better to keep the discussion on your own turf than elsewhere on the ‘Net.

I expected Voda to set up camp on Geekzone, but the relationship between the two seems to have gone sour over the issue of customer service.

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